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Experience: It all adds up!

Strich

Interimmanagement:

Successful operations for many years, different mandates, different tasks in marketing, both nationally and internationally

Strich

Leadership:

7 years director of a German marketing department, head of a marketing departmant EMEA (Europe, Middle East, and Africa) as an interim manager

Strich

Sales:

2,5 years of medical sales in the pharmaceutical industry, with different tasksngen

Strich

Product Management:

7 years of product management at various companies (pharmaceuticals and medical devices) with different priorities

Strich

Marketing Planning:

Development of various marketing and business plans and their implementation

Strich

Forecasting:

Conception of forecasting systems during product launches

Strich

Budget control:

Rolling budget controls on a monthly basis

Strich

Product launches:

Introduction of more than 20 products in the field of pharmaceuticals and medical devices

Strich

Communication:

Design and control of the entire communication mix: public relations, conferences, meetings, advertisements, internet, mailings, etc.

Strich

Sales force control:

Management of the promotional activities of the sales force in accordance with the strategic guidelines , e.g. concept of detailing aids, planning of sales force meetings

Strich

Clinical Studies:

Conception and implementation of drug monitorings and investigator initiated studies, monitoring of clinical trials (GCP)

Strich

Symposia:

Design and organization of a large number of scientific symposia, preparing the lecture content, briefing of speakers and opinion leaders

Strich

Market Research:

quantitative and qualitative market research, primary research (interviews, focus groups), secondary market research (e.g. IMS data, GfK data, etc.)

Strich

Training:

Conception of product-specific training materials, professional implementation of training programs

Strich

Product know how:

Cardiovascular, gastroenterology, ophthalmology (eye surgery), medical laboratory diagnostics, blood pressure monitors, pain, rheumatology

Strich